Ardent Apex Pro Casting Reels - $129.99

Weighing in at only 6.3-ounces, the Ardent Apex Pro Casting Reels deliver lightweight, tournament-caliber performance. Compact and easily palmable, the Apex Pro’s feature a rigid, high strength aluminum frame that forms a solid foundation for the inner workings of the reel. Packed with 11-bearings (12+1) as well, it delivers incredibly smooth functioning as well.

The 270-degree magnetic brake system also provides a wide range of cast control for different lures, and it's also externally adjustable for quick changes on the water.  The Deep V 6061 T6 machined aluminum spool delivers increased line capacity, while reducing weight, and the lightweight aluminum swept handle delivers excellent cranking leverage. Available in both a speedy 7.3:1 gear ratio and a powerful 5.3:1 gear ratio, the Ardent Apex Pro Casting Reels have what it takes to put you on the leaderboard.

-High Strength Aluminum frame
-Deep V 6061 T6 machined aluminum spool
-Carbon Fiber swept back handle
-270 Degree Mag Brake system
-Swept back forge aluminum star drag
-Backed by a 3-Year Warranty

Delivering lightweight tournament-caliber performance at a reasonable price, the Ardent Apex Pro Casting Reels packs a host of features and power into its compact, durable frame.

Comments: I am in love with my new Ardent Apex reel! I had been in love with the Lew's Tournament and still like it, but I am switching my reels over to the new Apex. Better, longer, easier casting, smooth operation, lighter weight, and love the black matt finish.

From: Eric: Rock Island, TN 12/15/14

Comments: While this reel looks, feels and I am sure will perform as my other Ardent reels do, I was very disappointed that it had that odious sticker 'Made In China' on the reel foot.  I have chosen Ardent reels in the past due in large part to their being made 100% in the U.S.A. Which, sadly, is no longer true.

From: Fred: Asheville, NC 11/1/14

Comments: This is the best reel on the market. Extremely light weight and casts a mile. I have changed over to an avid Ardent user and absolutely love these reels. Easy to use, dial in and handles any battle with that big fish like a champ!

From: Ryan: Sumter, SC 10/7/14

Comments: its the perfect reel for ther tournament fisher like me whos a younger bass angler im 14 so i cant afford like the daiwa steez but this gets the job done and more and its made in the us if im not mistaken so its a win

From: Eric: usa maryland frederck

***Note: If you have questions about this product or need assistance with an order please email your questions to

View Large
Ardent Apex Pro Casting Reels

Place Your Order

Model Retrieve Gear Ratio Weight Bearings Line Capacity (Test/Yd.) Price Stock Qty
AA73RBB Right 7.3:1 6.3 10BB + 1RB 12/150, 15/125 $129.99

Special Offer with Purchase

This product qualifies for a TW Casting Reel Cover for only $2.99! Select your reel cover below.

More Ardent Casting Reels

  • Offering tournament-caliber performance, the lightweight, compact Ardent Apex Tournament Casting Reels are packed with features and the latest technologies - all for a great price.

  • Delivering lightweight tournament-caliber performance at a reasonable price, the Ardent Apex Pro Casting Reels packs a host of features and power into its compact, durable frame.

  • Weighing in at less than 6-ounces, the Ardent Apex Elite Casting Reels offers top-of-the-line, compact, powerful performance with a host of advance features.

  • The most affordable reel in the new Edge series, the Ardent Edge Tournament Casting Reel delivers durable, American-made performance and advanced features.

  • Delivering tour-level performance, the Ardent Edge Tour Casting Reels are made in America and loaded with ten ABEC stainless steel ball bearings for the ultimate in smooth functioning.

  • Offering durable American-made performance, the Ardent Edge Pro Casting Reel has what it takes to take your fishing to the next level whether you are a weekend angler or seasoned pro.

  • The top-of-the-line reel in the new Ardent Edge series, the Ardent Edge Elite Casting Reel is made in the USA and loaded with Ardent's latest reel technologies.

  • Designed with the help of the king of flipping and pitching, Denny Brauer, the new and improved Ardent Denny Brauer Signature Flipping Reel features some key innovations. 100% American-made, the F700 is designed to excel at flipping and pitching.