The Cool-It Six Pack Can Cooler introduces a revolutionary new way to keep your favorite beverages chilled on your next outing. Filled with a special cold-activated gel, throw the Cool-It Six Pack Can Cooler into the freezer 4-6 hours before your trip to create an icy cold carrier for your drinks. Fill it with six 12oz cans of ... umm ... soda, and you’re good to go. The durable case keeps your drinks cold for up to 6 hours and easily stores underneath a car seat or inside of a boat compartment. Re-usable and extremely effective, the Cool-It Six Pack Can Cooler will pay for itself several times over by eliminating the need to buy ice every time you need to keep your drinks cold.