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These are no ordinary reels. Like the name infers, these baitcasters excel. The Daiwa Exceler goes far beyond the call of duty. And while they're offered at a price the average angler can afford, there's nothing "average" about the Exceler. These stand-outs deliver a level of smoothness, power and performance that's unmatched by any other reels in their class. The rigid one-piece aluminum frame gives the Daiwa Exceler the strength necessary to handle large fish, while still remaining light weight and manageable. Dial in the Magforce-Z automatic magnet anti-backlash on the non-handle side of the reel for precise casting that’s perfectly tailored to the applications you’re using. A great reel at a great price, the Daiwa Exceler delivers an incredibly smooth performance, and unbeatable value.  


-8 BB: 1RB
-Easily removable sideplate for quick spool access
-Low-profile design
-Lightweight free-floating aluminum spool
-Swept handle and star drag design 

Reel Specs
Bearings: 8BB + 1RB
Line Cap: 12/150, 14/125
Bearings: 8BB + 1RB
Line Cap: 12/150, 14/125
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Customer Reviews Back to Top

Comments: I was very happy to get my new reel in the mail. I went out to the st johns river and killed it. Have it matched up with 6'6 med heavy a lot of fun. after fishing all day i did start to hear the barings start to make a little noise. worth the money so far just....

From: Josh: FL

Comments: I love the z mag on this reel, I own a rivo sx and I find my exceler 100 sh has a better anti backlass system. I had a sqeeky noise and found the anti reverse roller bearings to be dry, I applied a lite coat of grease and voila no more noise, a great reel for the money. It work's great with co polemer lines from 10 to 12lbs diameter and a medium heavy rod is a must,  I fish 4 hour days two to 3 times a week and three season's later the reel still work's well. Like any reel I dismantle and give my reel's a good clean and lube twice a season. Good job Daiwa.

From: Jim: Canada

Comments: very nice reel, i have it paired with a 7 foot meadium heavey lew tournament speed stick crankin rod and it works great for throwing those deep divers, i can throw em all day and not get wore out, cant wait for my next trip to kentucky lake this summer. Ganna give this reel a workout and im confindent that it can handle anything i put it through. It has caught me some ery nice fish, i hve only had it about a month now and i couldnt be more impressed. Im very surprised for sorta cheap reel.

From: Jared: KY

Comments: I have (4) of these reels and don't be afraid to buy them because of the price. I have other more expensive reels (Shimano Chronarch, Curados, etc....) and they are not any smoother and they DON'T last any longer.  Also, despite what others say, they DON'T backlash any easier than any other baitcaster, my 10 year old son and I fished all day at Lake Guntersville with heavy wind and he never backlashed.  Simpy put, this in an outstanding reel and it looks great on any rod.  VERY GOOD CHOICE FOR AVID or WEEKEND ANGLER.

From: John: Fort Oglethorpe, GA


From: Dave: Long Beach, CA

Comments: Don't know why there are so many bad reviews on this reel... For the price, it's damn near unbeatable. I've caught numerous fish over 5lbs on these reels and the drag is always smooth & strong, and never is faulty. Casts super far, metal drag star, swept metal handle, large rubber grips, and fairly lightweight for it's size... In my opinion it is THE BEST reel you can get for under $100. No contest.

From: Jeremy: Phx, AZ

Comments: i dont know why people hate it so much i have this bait caster  in right handed on a Wright & McGill Skeet Tessera Cast Rod 7'6" Swimbait/C-Rig    10 lb suffix braid its a good setup i love it alot not that much back lash and its not noisy at all 

From: Brian: CA

Comments: I am very disapointed with this reel I bought last month to you. Is very noisy and like other's say it is necessary to oiled before and after each use. The drag does not work well , I lost several fish(more or less 2 Kg) because the drag could'nt andle with it.

From: Joaquim: Portp, Portugal

Comments: got this reel even after reading the bad reviews, was a waste of my time. i used it for spinnerbaits, crankbaits, and buzzbaits and i returned it after using it once. like previouse reviews on this site said its really noisy and grinds on retrieve, which i didnt think would bug me at all but it deffinatly did! i returned it and got the $10 more pflueger purist and i love it. i would only reccomend this to people for their starting baitcastor. its a good starter reel.

From: Mat: OH

Comments: This is an awesome reel for the price, mine is smooth, casts amazingly, and can flat out handle fish.

From: Josh: Columbus, OH

Comments: great reel for deep crankbaits.  the 4.9:1 ratio makes this reel a work horse.  got it on a veritas rod and it makes for a great combo.

From: big g: Winchester, TN

Comments: Pretty much a piece of junk since the first day I used it. Lubed it up well before the first use, but the gears are "clunky" and seem to be put together cheaply. My biggest gripe is that the reel sometimes fails to engage correctly before a cast, but I have learned to tell when that is going to happen. I haven't lost any fish due to the reel, but it is a pain in the butt compared to my other higher priced Diawa reels.

From: Chris: Pell City, AL

Comments: this reel is awesome and i love it, i have the 6.3:1 ration and i use it for crankin. the only thing you have to do with this is lube or grease up the gears and it will be an animal!

From: AJ: Mattoon, IL

Comments: Lube it before you use it the first time and keep it lubed as you would any normal reel. For some reason they don't come well lubed out of the box.  Do this and you will have a workhorse of a reel at a great price! It is a smooth casting reel with plenty of power to get the job done.

From: Justin: Manning, SC

Comments: Very noisy retrieve. Sounds like it is breaking. I love Daiwa reels, but am a little confused.. Thank you TWH for having it anyways, very speedy shipping.

From: Joe: Maryland, USA

Comments:Not pleased. The reel is not smooth at all. Good reel overall, but if you're willing to pay $80, pay $20 more and upgrade to a better reel.

From:Justin: Lake Jordan, AL

Comments:Great reel for any angler, perfect for someone's first baitcaster. Very reliable, I haven't done any maintenance in 2 years and it works just like a pulled it out of the box.

From:Matt: Huntington, PA

Comments:This reel is a work horse. I own two and plan on buying two more.

From:Zach: Illinois, USA

Comments:Just bought 2 of these on sale for 45.00 each, not too bad at that price. Like another poster said, they need a little lube at first but after that worked pretty well. Feel about the same as the Basspro extreme which is the same price.

From:Mike: Erwin, NC

Comments:I own two of these reels and they are great! I've landed several large fish over the past two seasons with no issues. I own several Abu Garcia REVO STX's and Shimano Curados but I always find myself picking these up. They pitch and cast light lures well. Magnetic cast control rivals my REVO STX for $79.00. Not sure why but they need a little lube out of the box and a little more often than my other reels. With a couple extra bearings these reels could be stellar.

From:Jimmy: Dallas, TX

Comments:The Daiwa Exceler is not bad but noisy, very disappointed, guess I'll stick to Abu Garcia.

From:Rick: Royal Palm Beach, FL

Comments:What an amazing reel. Don't be fooled by the price becuase this is as tough as those expensive reels. I bought one late in the season and only had a chance to use it one day. Now I own 3 of them and I cant wait until spring!

From:Steve: Sodus, NY

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