Rods

  • Back and better than ever, the all-new G. Loomis IMX Jig & Worm Casting Rods feature major improvements in IMX technology, which make them 15% lighter than before as well as far more sensitive and powerful.

  • Up to 15% lighter than the original IMX, the all-new G. Loomis Mag Bass Casting Rods feature major improvements in IMX technology for an impressive power and a strength-to-weight ratio you have to feel to believe.

  • Delivering technique specific performance like only G. Loomis can, the all-new G. Loomis IMX Flipping Casting Rods are 15% lighter than the originals with a strength-to-weight ratio like no other rod in its class.

  • Featuring major improvements in IMX technology - 20 years in the making - the G. Loomis IMX Reaction Casting Rods are 15% lighter, more sensitive and powerful than the originals with the perfect actions and tapers for reaction baits.

  • IMX was the graphite material that solidified G. Loomis' reputation as the leader in graphite technology for over 20 years and the new G. Loomis IMX Jig & Worm Spinning Rods continue the tradition of excellence with brand-new IMX technology.

  • Back and better than ever, the G. Loomis IMX Swimbait & Umbrella Rig Rods feature new advancements in IMX technology, making them lighter, far more sensitive and stronger than ever before.