Since it's introduction to the US market in the mid nineties, Megabass has gained a very loyal following among touring pros and the rest of us. Megabass has developed a reputation for having the most active baits in their class, and more importantly, the most natural actions as well. Each Megabass bait was designed and the prototype hand-carved by the master Japanese lure maker, Yuki Ito. The internal structure of Megabass lures is different from anything else on the market today; the external walls are thinner but completely supported by internal supports, and each class of bait utilizes unique Moving Balancers that create the erratic action bass can't resist. The finishes on Megabass lures are unique as well. To give their lures the most lifelike look Megabass blends numerous coats of paint to make the colors perfect and eliminate any sharp lines from one color to the next, just like in real life. All these features makes Megabass the leader in lure development and one of the 'secrets' that win some big money all over the U.S.