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Shimano - The Brand

Across the planet, the Shimano name is synonymous with fishing excellence.

Founded in the early 1920's by Shozaburo Shimano, Shimano started off as a company known for precision engineering. Today the company is regarded as one of the forerunners in product innovation and a leader in the fishing industry.

Shimano prides itself on its ability to design and produce fishing tackle that features cutting edge technology. Shimano continues to push the standards of rod and reel technology with innovation that redefines the standards of fishing excellence.

With an eye towards the future, Shimano is heavily involved in youth development around the country and environmental and governmental affairs that help protect the land and sea.

At Shimano, responsibility means striving to do what is right, being a good neighbor in the community, and integrating social and environmental priorities into our factory and our relationships with dealers, distributors and business partners. It also means communicating about our efforts to address social and environmental issues that matter to our customers.

Corporate responsibility is part of our heritage. It is also an integral part of our business strategy. Our customers' trust is a precious asset and one we strive to preserve and build every day. We know we must have that trust to achieve our vision of being "our customers' favorite product and way to fish."

We work hard to understand the complex issues that confront our industry and how we can make a significant difference. As you will see, we invest in a commitment to industry leadership.

Shimano North America