Topic 1: Simplicity in Soft Plastics - Nearly all anglers carry around far too many soft plastics, in far too many colors. We see something in a tackle shop and we have to buy it, without considering whether it truly adds anything to our game. In developing his signature soft plastic lineup, John Crews has developed a system which focuses on simplicity in terms of size, shape and color, and he believes it allows him to spend more time fishing and less time in his storage compartments.

Topic 2: Super Deep Crankbaits - Just a few years ago, there were just a few ways to consistently catch fish in ultra-deep water, including but not limited to a jig, a jigging spoon or a soft plastic. Recent developments in deep-diving crankbait technology have opened up new horizons to lipped plugs, and now you can fire up a school in 30 feet of water if that's what they want. It's hard work, and not foolproof, but John Crews will share his best strategies to maximize your effectiveness when deep cranking goes even deeper.