2025 Black Friday Sale
*Some Exclusions Apply
Sale Ends December 5, 2025, at 3:00 PM PT.
Black Friday Savings Week 1
| Starts | Ends | Offer |
|---|---|---|
| November 10, 9:00 AM PT | November 17, 9:00 AM PT | 15% Off Combos, Fishing Line, Jigs, Hooks, Weights, Terminal, Sunglasses, & Apparel |
Black Friday Savings Week 2
| Starts | Ends | Offer |
|---|---|---|
| November 17, 9:00 AM PT | November 24, 9:00 AM PT | 15% Off Rods, Soft Baits, Frogs, Spinnerbaits, Buzzbaits, Umbrella Rigs, & Accessories (including Boating Accessories) |
Black Friday Savings Week 3
| Starts | Ends | Offer |
|---|---|---|
| November 24, 9:00 AM PT | December 1, 9:00 AM PT | 15% Off Reels, Hard Baits, Swimbaits, Lure Making and Customization, & Storage |
Cyber Monday Savings - 25% Off Select Brands!
| Starts | Ends | Offer |
|---|---|---|
| December 1, 9:00 AM PT | December 5, 3:00 PM PT | 25% Off Select Brands |
Black Friday & Cyber Monday Sale FAQ
What dates does the Black Friday & Cyber Monday Sale run?
Our sale runs from November 10, 2025 through December 5, 2025. Each week a different set of products will be on sale, leading up to our biggest savings during Cyber Monday week.
Are discounts applied automatically?
Yes! All markdowns appear in your cart automatically—no coupon code needed. If you don't see a discount, that product is excluded from the sale.
How can I tell if a product is on sale for a given week?
Products that are currently on sale will display red text stating the discount percentage and that it is part of the Black Friday & Cyber Monday Sale.
Which brands are excluded from this sale?
Some exclusions apply. View the full list of excluded brands here.
Can I combine Black Friday & Cyber Monday discounts with my military discount or other deals and discounts?
No, sale discounts cannot be stacked with other discounts, deals, or promotions. However, our system will automatically apply whichever discount provides the greater savings.
Is free shipping included?
Yes, Free Ground Shipping is included on orders over $50.
Will Black Friday & Cyber Monday Sale items sell out?
Sizes and colors move fast in a sale this good, so shop early each week for the best selection on rods, reels, baits, and more.
How can I stay updated on Black Friday & Cyber Monday offers?
You can subscribe to our newsletter, follow us on
social media, or sign up for price notifications on each product page.
