Fish Sticks
FishSticks was founded in 1997 by avid angler and tournament fisherman, Jimmy Robbins. One evening while driving home from a tournament, he had the idea to create an all natural scent that would stay on any type of artificial bait for an extended length of time without the need to constantly reapply. After weeks of working with a chemical engineer and several key people FishSticks Lure Enhancer was born.
