Megabass
The birth of Megabass in the U.S. is the stuff of legend, involving a cross-country trek in the early 90's, in which the Megabass designer and CEO, Yuki Ito challenged pro staff of local stores and area pros to one-on-one fishing duels. The rules were simple: if Yuki Ito won, the store had to buy his lures; if the U.S. angler won, then Yuki had to buy local tackle from the store. Today, Megabass still embodies that daring spirit and has cemented itself as a leader in innovation and premium bass fishing tackle.
