Viewer's Choice Winning Crankbaits, Jigs, Spinnerbaits & More

The industry's top manufacturers took to their labs and developed a host of great new tools for the tackle box and unleashed them on excited anglers this summer. In one of the closest races, Strike King managed to grind their way to the top, edging out Rapala with their new Gravel Dawg Crankbaits. Alternatively, Z-Man took the Bladed Jig category in a landslide victory with their tight-thumping Chatterbait Elite EVO. Shimano showed off their expertise with the premium Swagy Double Willow Spinnerbaits, while Rapala secured a win of their own by claiming the top spot with their PXR Mavrik 110 Jerkbait. Check out all of the winners and top finishers below to see how your favorite new bait stacked up against the competition!

Viewer's Choice: Strike King Gravel Dawg 10 Crankbaits - *Coming Soon*

Appealing to anglers navigating the roughest terrain in their lakes, the Viewers gave Strike King's all-new Gravel Dawg the nod for Best New Crankbait in a tight race that included great introductions from Rapala, Nishine, Lucky Craft, and more. Delivering a wide wobble action in a bite-sized, 1.5 profile, the Gravel Dawg grinds through rock wood, and grass better than most any medium-diving crankbait in its class.

Viewer's Choice: Z-Man Chatterbait Elite EVO

Taking to waterways with its patented direct head-to-blade connection and trademarked hex-shaped ChatterBlade, anglers awarded the Z-Man Chatterbait Elite EVO with a clear win in the Bladed Jig Category thanks to its astounding combination of performance and value. With a stout hook, wire-tied silicone skirt, hybrid bait-keeping system, and more, the Chatterbait Elite EVO is sure to become a staple in bladed jig boxes everywhere.

Viewer's Choice: Shimano Swagy Double Willow Spinnerbaits

Redefining what top performance means in a spinnerbait, the Shimano Swagy Double Willow Spinnerbaits rely on specially designed blades and innovative technologies to remain stabilized at any retrieve speed as it thumps along through the water column. It's easy to see why the viewers chose Shimano's bladed bite producer to reign supreme with its tin and tungsten head, durable wire arm, and hand-tied skirt that combine to produce an unbeatable lure.

Viewer's Choice: Lucky Craft Lightning Pointer 110DD Jerkbait

Bringing high performance and fish-catching action to the end of anglers' lines, the Rapala PXR Mavrik 110 Jerkbait secured victory in the Jerkbait category. The PXR Mavrik achieves long casts with a weight transfer system and aerodynamic profile while the exterior dazzles fish with highly detailed molding and paint finishes.