2026 Black Friday Sale

What dates does the Black Friday Sale run?
Our Black Friday Sale runs from November 9, 2026 through November 27, 2026. Each week a different set of products will be on sale, with new savings available throughout the event.

Are discounts applied automatically?
Yes! All markdowns appear in your cart automatically - no coupon code needed. If you don't see a discount, that product is excluded from the sale.

How can I tell if a product is on sale for a given week?
Products that are currently on sale will display red text stating the discount percentage and that it is part of the Black Friday Sale.

Which brands are excluded from this sale?
Some exclusions apply. View the full list of excluded brands here.

Can I combine Black Friday discounts with my military discount or other deals and discounts?
No, sale discounts cannot be stacked with other discounts, deals, or promotions. However, our system will automatically apply whichever discount provides the greater savings.

Is free shipping included?
Yes, Free Ground Shipping is included on orders over $50.

Will Black Friday Sale items sell out?
Sizes and colors move fast in a sale this good, so shop early each week for the best selection on rods, reels, baits, and more.

How can I stay updated on Black Friday offers?
You can subscribe to our newsletter, follow us on social media, or sign up for price notifications on each product page.

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