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  • Back and better than ever, the all-new G. Loomis IMX Jig & Worm Casting Rods feature major improvements in IMX technology, which make them 15% lighter than before as well as far more sensitive and powerful.

  • Up to 15% lighter than the original IMX, the all-new G. Loomis Mag Bass Casting Rods feature major improvements in IMX technology for an impressive power and a strength-to-weight ratio you have to feel to believe.

  • Delivering technique specific performance like only G. Loomis can, the all-new G. Loomis IMX Flipping Casting Rods are 15% lighter than the originals with a strength-to-weight ratio like no other rod in its class.

  • Featuring major improvements in IMX technology - 20 years in the making - the G. Loomis IMX Reaction Casting Rods are 15% lighter, more sensitive and powerful than the originals with the perfect actions and tapers for reaction baits.

  • It doesn't matter if your tossing big TOPWATER plugs for oversized bucketmouths or the tiniest jig to those pesky brown bass, the Loomis Swimbait is your perfect bass rod.
  • Designed to fish topwater baits the way they were meant to be fished, the G. Loomis Topwater Casting Rod Series is comprised of several rods - each of which are perfectly crafted for specific topwater presentations.

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