The Ardent XS1000 Casting Reel is the top-of-the-line reel from Ardent. Made in the USA and the reel Alton Jones used when he won the 2008 Bassmaster Classic. - $269.99

Designed with the help of the king of flipping and pitching, Denny Brauer, the new and improved Ardent Denny Brauer Signature Flipping Reel features some key innovations. 100% American-made, the F700 is designed to excel at flipping and pitching. - $199.99

Specifically designed for effortless pitching, the F500 Flip-N-Pitch Casting Reel is easy to use and hard to break. 100% American made. - $149.99

The Ardent XS600 Casting Reel is a durable performer, boasting 6 stainless steel Ball Bearings. Find out what is making Ardent an American favorite. - $199.99

The C400 Casting Reel is the entry level reel from Ardent and also their most versatile. A durable reel, fish after fish, and made in the USA. - $169.99