Let There Be LITE!
The Smart Fish Scale Lite is the latest addition to BUBBA's Smart Fish Scale (SFS) family. Despite its compact size, this scale delivers everything you expect from BUBBA and more!
12 Days of Savings
Up to 50% Off Select Rods & Rod Accessories
Shop Now!
Up to 75% Off Select Soft Swimbaits & Spinnerbaits
Shop Now!
Up to 70% Off Select Soft Baits
Shop Now!
Up to 50% Off Select Line & Line Accessories
Shop Now!
Up to 90% Off Select Terminal Tackle
Shop Now
Up to 71% Off Select Hard Baits
Shop Now
Up to 75% Off Select Jigs & Jigheads
Shop Now
Up to 66% Off Select Reels, Apparel & Storage
Shop Now
Up to 83% Off Select Topwater, Hard Swimbaits & Frogs
Shop Now
Up to 86% Off Select Soft Baits
Shop Now