| NEW Berkley® Gulp!® Alive™ is the next generation in Gulp!™ technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them back in the bucket. The new Gulp!® Alive™ baits absorb 20% more Gulp!™ scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!™. WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley®, our passion is that you CATCH MORE FISH! Get yourself some Gulp!® Alive!™ and go have some fun!
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