Released at the 2017 Bassmaster Classic, the Booyah Zell Rowland Prank Cranking Popper has been a pet project of angling legend Zell Rowland for years. Showcasing its effectiveness on Sam Rayburn, Zell Rowland displays the versatility and flat-out fish-catching power of his popper as he works in-and-out of cover. Whether you're methodically popping it on the surface or cranking it through tangled timber, the Booyah Zell Rowland Prank Cranking Popper creates a hybrid presentation that is unlike anything bass have ever seen before. Make sure to keep it locked-in to Tackle Warehouse VLOG page to get more exclusive content, professional pointers, and the best products at the best prices.