Overview
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Featuring a proprietary weight system built into the body, the Rapala Crush City The CEO Urchin Bait offers durable and reliable super TPE construction that's designed to outlast numerous fish catches. Scent infused and weighted with a glass powder core, the CEO Urchin Bait is able to sink at the perfect rate right out of the box, allowing anglers to rig it with their preferred hook and start fishing without adding any extra weight.
Assembled with numerous tapered legs that pulse and flutter with every twitch of the rod, the CEO Urchin Bait delivers tons of action when shaken and is still stiff enough to pull water when worked like a jerkbait, resulting in a water displacement that causes quick reaction strikes. Available in a plethora of outstanding color options and multiple sizes, the Rapala Crush City The CEO Urchin Bait is another product of Rapala's smart injection technology that delivers a reliable soft-plastic urchin bait that stands out from the rest.
Features:
-Super TPE material w/ weighted core
-Tuned to sink at the perfect rate out of the box
-Scent Infused fish attraction
| Core Size | Quantity |
| 15mm | 3pk |
| 21mm | 2pk |
