Expanding on the proven original, the Livingston Pro Ripper Magnum Lipless Crankbait Pro is now available in an upsized, magnum version to elicit bigger strikes from scale-busting bass. Offering incredible versatility, the Pro Ripper Magnum can be fished in all sections of the water column with a variety of different retrieve types. Anglers can efficiently cover water burning the bait over grass lines, or mesmerize bass with the hypnotizing yo-yo technique, or even work it like a jig by hopping it off the bottom. In addition to its exceptional action and detailed good looks, the Livingston Pro Ripper Magnum Lipless Crankbait Pro also integrates an acoustic layer of attraction to demand attention from bass near and far.

Unlike other lipless crankbaits that rely on plain, traditional rattles to attract, the Livingston Pro Ripper Magnum Lipless Crankbait Pro employs Livingston Lures’ EBS (Electronic Baitfish Sound) technology to create a distinct acoustic footprint. Unique to Livingston Lures, the EBS Technology imitates the sounds of a panicked baitfish with a one-of-a-kind “croaking noise” emitted from an advanced sound chamber. Available in a range of irresistible colors, and a bigger, more robust, magnum profile, the Livingston Pro Ripper Magnum Lipless Crankbait Pro is a must-have addition to lipless crank boxes everywhere.

EBS Technology: Built into Livingston Lures’ original lineup of lures, EBS (Electronic Baitfish Sound) technology is an advanced internal acoustic system that emulates the natural sound of a panicked baitfish. Activated once the bait hits the water, EBS technology consists of a sounder, smart chip, and advanced rattles that work in unison to create a unique tonal agitation. Effective in all fishing conditions, the EBS technology really begins to shine in dirty or dark waters where predators rely on sound before sight to feed. Once it is out of the water and dry, the EBS technology automatically powers down to preserve battery life.

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