Baitfish & Soft Jerkbaits

Bass Assassin Shad 8pk

$6.29 $6.35*

12 Colors

Bass Assassin Straight Tail Shad

$7.79

8 Colors

Bass Assassin Vapor Shad 10pk

$5.49 $5.55*

15 Colors

Berkley Powerbait Jerk Shad 10pk

Berkley Powerbait Maxscent Flatnose Jerk Shad 10pk

8 Colors

Berkley Powerbait Maxscent Flatnose Jerk Shad 10pk

13 Colors

Big Bite Baits Jerk Minnow 10pk

$4.39 - $4.69

5 Colors

Big Bite Baits Slim Minnow Painted 6pk

$4.39

4 Colors

Biwaa Scorpitail Soft Jerkbait

Video

Duo Realis Versa Pintail Soft Jerkbait 5pk

17 Colors

Duo Realis Versa Pintail Soft Jerkbait 5pk

$4.97 - $9.99

Video

15 Colors

Gambler 5" Super Stud Soft Jerkbaits

8 Colors

Gambler Flapp'n Shad Soft Jerkbaits

$5.79

11 Colors

Googan Baits Darts Soft Jerkbaits

7 Colors

Lunker City Slug-Go

10 Colors

NetBait BaitFuel Twitch Soft Jerkbait

12 Colors

Reaction Innovations Shiver Glide 5.45"

$4.97 - $5.99

Strike King KVD Perfect Plastic Caffeine Shad 5" 8pk

13 Colors

Strike King KVD Perfect Plastic Caffeine Shad 5" 8pk

$5.62$7.49*

Flash Sale | 25% Off All Strike King

Strike King KVD Perfect Plastics Caffeine Shad Jr.

6 Colors

Strike King KVD Perfect Plastics Caffeine Shad Jr.

$5.62$7.49*

Flash Sale | 25% Off All Strike King

Tightlines UV Fuzzy Sow Belly Jerkbait 4pk

9 Colors

Tightlines UV Fuzzy Sow Belly Jerkbait 4pk

$12.07 - $12.99

Video

13 Colors

Xzone Lures Whiplash Shad Jerkbaits 7pk

12 Colors

Xcite Baits Rizzo Minnow 5" 5pk

Video

13 Colors

Yamamoto 5" D Shad 7pk

10 Colors

Z-Man StreakZ

Video

6 Colors

Zoom Fluke 10pk

56 Colors

Zoom Salty Super Fluke

$4.99 - $6.89

4.4

11 Reviews

Video

4 Colors

Boreas Devils Tail 5" 6pk

$11.99

Mister Twister 7" RT Slug Salt Infused 5pk

5 Colors

Mister Twister 7" RT Slug Salt Infused 5pk

$6.99 $7.03*

10 Colors

Z-Man Stuntman Sinking Formula 5pk

ICAST 2026 Release

Video

2 Colors

Basstrix DuraTrix Jerk Minnow 3pk

$9.49 $9.50*

Berkley Gulp Alive Jerk Shad Pint

$21.99

5 Colors

Big Bite Baits Jerkbait 10pk

$3.89

3.0

6 Colors

Big Bite Baits Jointed Jerk Minnow 10pk

$4.39

Video

4 Colors

Bruiser Baits Big Jerk 6pk

$4.89

4 Colors

Bruiser Baits Rad Shad

$4.59

4 Colors

Caperlan Yubari FINSS Finesse

$3.00 - $6.95

Culprit Skinny Jerk 10pk

$5.29

Video

2 Colors

Gambler Flapp'n Shad Bleeding Bait 6" Series 8pk

$5.79

8 Colors

Kalin's Sizmic Jerk Minnow 10pk

$6.49

3 Colors

Lake Fork The Sancho 8pk

$6.79

4 Colors

Lanier Baits Jerk Shad 7pk

3.7

3 Colors

Longas Baits Inox Tail Mini Soft Jerkbait 6pk

$8.49

2 Colors

Longas Baits Inox Tail Soft Jerkbait 4pk

$9.49

Video

3 Colors

Lunker City Fin-S Fish

$3.99 - $10.99

6 Colors

Lunker City Fin-S Shad

$4.49 - $6.49

5 Colors

Lunker City Freaky Fish 8pk

4 Colors

Molix RT Fork Flex Jerk Minnow 4pk

$7.99 - $13.89

Free Molix RT Pintail 3pk with $30 Molix Purchase

Video

15 Colors

Optimum Victory Tail Soft Jerkbait

$7.50

12 Colors

Xcite Baits X-Shad

$3.97 - $6.49

5 Colors

Yum Breaking Shad 5"

Video

5 Colors

Yum Houdini Shad

Video

27 Colors

Hog Farmer Baits Spunk Shad

7 Colors

Hog Farmer Baits Spunk Shad 3" 12pk

$6.19

26 Colors

Rapala Crush City Mooch Minnow

Video

Strike King 3X ElazTech Z Too Soft Jerkbaits

22 Colors

Strike King 3X ElazTech Z Too Soft Jerkbaits

$2.00 - $5.99

Flash Sale | 25% Off All Strike King

23 Colors

Z-Man Scented Jerk Shadz

$3.00 - $6.49

Video

6th Sense Flush 5.2 Saltwater Soft Jerkbait 8pk

3 Colors

6th Sense Flush 5.2 Saltwater Soft Jerkbait 8pk

6th Sense Freshwater HyperStretch Shindo Shad

6 Colors

6th Sense Freshwater HyperStretch Shindo Shad

2 Colors

6th Sense Saltwater HyperStretch Shindo Shad

8 Colors

ATZ Piri Minnow 4" 12pk

6 Colors

Big Bite Baits Rollerama XT 6pk

ICAST 2026 Release

5 Colors

Duo Realis Versa Fish 8pk

Engine Like 3.9 Elastomer Minnow 3.9" 5pk

10 Colors

Engine Like 3.9 Elastomer Minnow 3.9" 5pk

$17.49

6 Colors

Fish Arrow Flash J Fly Elastomer

ICAST 2026 Release

7 Colors

Fish Arrow Flash J Sway Minnow

ICAST 2026 Release

6 Colors

FishLab Nature Series Minnow

$6.49

ICAST 2026 Release

8 Colors

Fish Magnet ZXY 4.5" 7pk

$12.99

Video

9 Colors

Hog Farmer Baits Stroll Shad

13 Colors

Rapala Crush City Avatar Shad

ICAST 2026 Release

Video

10 Colors

Rapala Crush City Fryball

ICAST 2026 Release

10 Colors

Rapala Crush City Lil' Freeloader

ICAST 2026 Release

10 Colors

Rapala Crush City Lil' Mooch Minnow

ICAST 2026 Release

10 Colors

Rapala Crush City Trident

ICAST 2026 Release

9 Colors

Roboworm Robo Minnow

ICAST 2026 Release

8 Colors

Sale -25%

Strike King Spotlight Winged Minnow

$6.74$8.99*

ICAST 2026 Release

Flash Sale | 25% Off All Strike King

6 Colors

SPRO Brush Tail Shad

$14.19

8 Colors

Yamamoto Dagger Minnow

ICAST 2026 Release

Video

5 Colors

Z-Man Trout Trick Thick Trick 6pk

15 Colors

Reaction Innovations Pano Shot 4.25

22 Colors

6th Sense Freshwater Shindo Shad

10 Colors

6th Sense Clobber Minnow 2" 12pk

4.1

8 Reviews

19 Colors

6th Sense Flush 5.2 Soft Jerkbait

Video

8 Colors

6th Sense Flush 7.5 Heavy Soft Jerkbait

$3.00 - $8.99

Video

11 Colors

6th Sense Frequency Minnow 2" 12pk

17 Colors

6th Sense Juggle Minnow

$2.48 - $4.99

4.8

Video

2 Colors

6th Sense Masterclass Crappie Strobe Minnow

6 Colors

6th Sense Masterclass Fiction Shad

$5.00 - $10.99

9 Colors

6th Sense Masterclass Strobe Minnow

$7.99 - $9.99

9 Colors

6th Sense Masterclass Strobe Shaker

7 Colors

6th Sense Micro Fiction 1.5" 12pk

17 Colors

6th Sense Ozzie 4.0 Soft Jerkbait 6pk

$2.98 - $5.99

4.4

5 Reviews

21 Colors

6th Sense Panorama

3.0

22 Reviews

Video

8 Colors

6th Sense Plump Panorama

12 Colors

6th Sense Saltwater Juggle Minnow

21 Colors

6th Sense Saltwater Shindo Shad

$5.00 - $8.99

12 Colors

6th Sense Sketch 4.3 8pk

8 Colors

6th Sense Strobe Shaker

6th Sense TW Best Sellers 100 Bundle

$99.99

6 Colors

AROS Fishing Roll Shad 6pk

$14.00 - $14.99

12 Colors

BaitFuel Crappie NanoShad 2" 18pk

$3.79

15 Colors

BaitFuel Nano Duster 2" 18pk

$3.79

Banjo Minnow Deluxe Pro Kit - 102-Piece

$49.99

8 Colors

Bass Assassin Baby Shad 10pk

$7.49

8 Colors

Bass Assassin FFS Shad 4pk

$4.39 $4.45*

11 Colors

Bass Assassin Split Tail Shad 10pk

$5.19 - $6.99

4 Colors

BassMooch Drako 5.25" 6pk

6 Colors

BassMooch Fillmore 4.25" 6pk

9 Colors

BassMooch Kud-B

$4.99 - $5.99

3 Colors

Basstrix Bait Fry 5pk

3.5

15 Colors

Basstrix Flash Trix

$11.99

3 Colors

Basstrix HoverTrix 5pk

4.3

8 Colors

Basstrix Live Trix 5pk

6 Colors

Basstrix Mini Trix 7pk

21 Colors

Bobby Garland Original Baby Shad

7 Colors

Beast Coast Magic Flick

Video

16 Colors

Beast Coast Seduce Minnow

$3.00 - $8.99

3 Colors

Berkley Gulp Alive Minnow

$21.99

13 Colors

Berkley Gulp Minnow

$5.00 - $8.99

3.0

6 Colors

Berkley Lab Series Minnow

17 Colors

Berkley PowerBait Drip Minnow

10 Colors

Berkley Powerbait Maxscent Flatnose Minnow

9 Colors

Berkley Powerbait Minnow

14 Colors

Berkley Powerbait Power Switch

14 Colors

Berkley PowerBait Power Vibe

3 Colors

Berkley Powerbait Pro Twitchtail Minnow

11 Colors

Berkley Powerbait The Champ Jerk Minnow 10pk

$3.00 - $8.99

Video

4 Colors

Berkley PowerBait Triple Minnow Rig Kit

$10.00 - $19.99

Video

8 Colors

Bass Assassin AI Shad 6pk

$8.98 - $10.99

ICAST 2026 Release

Video

10 Colors

Big Bite Baits Rollerama 8pk

Video

5 Colors

Big Bite Baits Scentsation Slim Minnow 10pk

4 Colors

Big Bite Baits Slim Minnow 10pk

8 Colors

Big Bite Baits Spotlight Minnow

$4.98 - $6.99

7 Colors

Bizz Baits Minner

$5.28 - $6.99

12 Colors

Black Label Cliff Pace Hi Roller Minnow

Video

8 Colors

Black Label Cliff Pace Hover Player 6pk

9 Colors

Black Label Cliff Pace Player Shad 8pk

Video

7 Colors

Bobby Garland Baby Shad Swim'R

13 Colors

Bobby Garland Live Roam'r Minnow 1.75" 15pk

8 Colors

Bobby Garland Slab Hunt'R Finesse Baitfish

12 Colors

Bonehead Tackle Slim Stick

10 Colors

Burtek Tackle Primus Minnow 4" 6pk

$7.49

10 Colors

Burtek Tackle Wrangler Minnow 5.7" 6pk

$9.95 $9.98*

8 Colors

CAST Fishing Co. Echo

$5.97 - $10.99

Video

8 Colors

CAST Fishing Co. Echo 2.75"

Video

7 Colors

Cast Fishing Co. Echo 7.2"

$5.00 - $12.99

Video

3 Colors

Caperlan Yubari SWO LV JRK Minnow

ICAST 2026 Release

20 Colors

Damiki Armor Shad

$2.00 - $8.99

16 Colors

Damiki Fat Armor Shad

8 Colors

D Style Virola Minnow

$16.49

16 Colors

Deps Sakamata Shad Heavy Weight Soft Jerkbait

18 Colors

Deps Sakamata Shad Soft Jerkbait

$10.99 - $18.00

Video

6 Colors

Duckett Baits Sway Minnow

$2.00 - $9.99

7 Reviews

20 Colors

Duo Realis Bayruf BR Fish 7pk

Video

5 Colors

Duo Realis Finder Shad 3" 8pk

$5.00 - $8.99

5 Colors

EISVOGEL Wavee Shad

$5.00 - $12.99

10 Colors

Engine Like 5 Minnow 5" 5pk

10 Colors

Engine Like 5 Minnow Elastomer 5" 5pk

10 Colors

Engine Like Two Five Elastomer Minnow 2.5"

6 Colors

Evergreen International Last Ace 103S

$10.00 - $13.99

7 Colors

Evergreen International Last Ace 45

6 Colors

Evergreen International Last Ace 75F

6 Colors

Evergreen Last Ace 128 S

$13.99

4 Colors

Fish or Die Shiv Minnow

$6.99 - $10.99

Video

5 Colors

FishLab Nature Series Neko Flex Shad

ICAST 2026 Release

6 Colors

Fish Arrow Flash J Spin Elastomer 3pk

$18.79

2.5

6 Colors

Fish Arrow Flash J Split Tail Shad

Fish Arrow Flash J Split Tail Shad Heavy Weight

11 Colors

Fish Arrow Flash J Straight Tail Shad

6 Colors

FishLab Nature Series Darting Swimmer

5 Colors

Gambler FF Series Min-O Minnow 3"

$1.97 - $6.99

6 Colors

Gambler FF Series Min-O Minnow 4"

$2.97 - $6.99

3 Colors

Gambler Hollow Belly Hover Min-O Minnow 4pk

$6.99 - $7.79

4 Colors

Gambler Shakey Shad 4"

6 Colors

G-Ratt Baits "The Rocker" Soft Jerkbaits

4.3

8 Colors

Geecrack Choro Uo Minnow

$11.99

21 Colors

Great Lakes Finesse Drop Minnow 8pk

Video

22 Colors

Great Lakes Finesse Hover Minnow 8pk

$2.00 - $6.99

3.7

5 Colors

Geecrack Revival Shad Worm

4 Colors

Googan Baits Dangle Darts 12pk

8 Colors

Googan Baits Dangle Minnow

$3.00 - $5.00

9 Colors

Great Lakes Finesse Flat Cat 8pk

Video

8 Colors

Hideup Judy Fish Soft Jerkbait

7 Colors

Imakatsu Bass Worm Flat

$18.99 - $28.99

8 Colors

Imakatsu Fish Fly Elastomer Minnow 4pk

$9.97 - $22.99

6 Colors

Jackall Driftfry 3.0

$5.00 - $13.99

6 Colors

Jackall Driftfry 4.0

6 Colors

Jackall Driftfry Mellow 5.2

$5.00

6 Colors

Jenko Fishing Big T Fry

$3.99 $4.49*

7 Colors

Jenko Fishing Big T Paddle Fry

10 Colors

Jenko Fishing The Don 5pk

8 Colors

Jenko Fishing The Don Jr. 7pk

7 Colors

Jenko Fishing The Don Sr. 5pk

9 Colors

Jenko Fishing Tremor Shad Soft Jerkbait

$8.99 - $11.49

25 Colors

Keitech Shad Impact

$3.00 - $6.59

8 Colors

Lake Fork Pin Tail Magic Minnow 15pk

$6.79

4 Colors

Sale -25%

Lake Fork Pro FFS Minnow 6pk

$5.98$7.99*

4 Colors

Lanier Baits Hover Shad 7pk

8 Colors

Leland's Lures Crappie Magnet Roo 10pk

$2.99

Video

12 Colors

Leland's Lures Slab Magnet 8pk

$2.49

4 Colors

LIVETARGET Ghost Tail Minnow

$10.49

Video

4 Colors

LIVETARGET Twitch Minnow

Video

9 Colors

Longas Baits Tiny Shad 8pk

$6.49

6 Colors

Luck-E-Strike Live Motion Minnow

Lunkerhunt Bento Combo Kit

$21.99

8 Colors

Lunkerhunt Bento Minnow

$6.97 - $10.99

Video

8 Colors

Lunkerhunt Black Series Twytch Witch Jerk Minnow 10pk

$5.00 - $6.49

Video

12 Colors

Mach Baits Mach Skooler Soft Jerkbait

Video

5 Colors

Max4 Fishing Max Minnow

3 Colors

Max4 Fishing Twitch Shad 10pk

10 Colors

Missile Baits Freedom Flyer Minnow

7 Reviews

14 Colors

Megabass Haze-ST

Video

12 Colors

Megabass Sling Shad Soft Jerkbait

4 Colors

Molix RT Pintail 5pk

$8.49

Free Molix RT Pintail 3pk with $30 Molix Purchase

Video

7 Colors

Motion Fishing Motion Minnow

10 Colors

NetBait BaitFuel Finiki Sonix Glide

14 Colors

NetBait BaitFuel HexTek Eko Shad

6 Colors

NetBait Prop Duster Minnow

14 Colors

Northland Tackle Eye Candy Minnow 5pk

Video

4 Colors

Nishine Lure Works Drop Shot Minnow 7pk

$3.00 - $7.69

9 Colors

Nishine Lure Works Gobizo Stick

$5.49 $5.50*

4 Colors

No Live Bait Needed Mullet

4.4

5 Reviews

11 Colors

Nomad Design Live Ops Cobra Shad 4pk

Video

12 Colors

Nomad Design Live Ops Delta Minnow 4pk

2.0

Video

9 Colors

Nomad Design Live Ops Fallout Minnow 4pk

Video

11 Colors

Nomad Design Live Ops Wingman Mirage-X

$5.00 - $9.99

Video

12 Colors

OSP DoLive Stick Fat Soft Stickbait

25 Colors

OSP DoLive Stick Soft Stickbait

4 Colors

OSP Erimaki Shad 2.3" 5pk

$19.99

11 Colors

OSP HP Minnow Soft Jerkbait

Video

5 Colors

Pautzke Fire Minnows 2.5" 10pk

5 Colors

Poor Boy's Baits Payroll Minnow 8pk

4 Colors

Pro Point FF AXE Minnow

$2.00 - $3.00

11 Colors

Pulse Fish Lures Plastics Soft Jerkbait 6pk

$4.49

6 Colors

Rabid Baits Fox Shot Drop Shot Bait 3"

Rabid Baits Rab Shad 6" 4pk

25 Colors

RAID Japan Fish Roller Jerk Minnow

$10.00 - $23.99

Video

4 Colors

RAID Japan Little Sweeper Finesse Swimbait

$13.99

Video

20 Colors

RAID Japan Super Fish Roller Jerk Minnow

$13.99 - $23.49

Video

11 Colors

Rapala Crush City The Jerk 3.75" Soft Jerkbait

20 Colors

Reaction Innovations Shiver Shot 3.65

7 Colors

Roboworm Alive Shad

$2.00 - $4.79

7 Colors

Savage Gear DS Minnow Worm 8pk

4 Colors

Scottsboro Tackle Co. Sona Shad

11 Colors

Strike King Mr. Crappie Lightning Shad

$3.37$4.49*

Flash Sale | 25% Off All Strike King

14 Colors

Strike King Mr. Crappie Shadpole

$3.37$4.49*

Flash Sale | 25% Off All Strike King

10 Colors

Strike King Mr. Crappie Shadpole XL

$3.37$4.49*

Flash Sale | 25% Off All Strike King

Strike King Spotlight Sonic Coat Shim E Minnow

8 Colors

Strike King Spotlight Sonic Coat Shim E Minnow

$3.00 - $6.74

Flash Sale | 25% Off All Strike King

Strike King Spotlight Sonic Coat Split Minnow

9 Colors

Strike King Spotlight Sonic Coat Split Minnow

$3.00 - $6.74

Flash Sale | 25% Off All Strike King

9 Colors

True Bass FF Minnow

4 Colors

V&M Hyper Shad 5pk

$4.98 - $5.99

5 Colors

Sale -16%

V&M Vertical Shad 8pk

$4.98$5.99*

8 Colors

Xzone Stealth Finesse Series Whiplash Shad 3.5" 7pk

16 Colors

Xzone Lures Hot Shot Minnows 8pk

13 Colors

Xzone Lures Rally Shad

$5.99 $5.99*

11 Colors

Xzone Stealth Finesse Series Stealth Minnows 9pk

16 Colors

Yamamoto 3" Shad Shape Worm

$4.79 $4.99*

18 Colors

Yamamoto 3.75" Shad Shape Worm

$3.00 - $5.49

18 Colors

Yamamoto 5" Shad Shape Floater

Video

12 Colors

Yamamoto Fat Shad Shape Worm 4"

$3.00 - $6.49

10 Colors

Yamamoto Hinge Minnow

$3.00 - $9.49

17 Colors

Yamamoto Scope Shad

3.5

10 Reviews

12 Colors

Yum Scottsboro Sniper Shad

$2.98 - $3.99

16 Colors

Yum FF Sonar Minnow

$3.00 - $3.99

6 Reviews

9 Colors

Z-Man Baby Ballerz 8pk

10 Colors

Z-Man Drop Kickerz

$3.00 - $5.49

Video

9 Colors

Z-Man Finesse Shadz 8pk

$5.49

8 Colors

Z-Man Micro Graph Shadz 8pk

8 Colors

Z-Man Stingerz Micro Finesse 8pk

$3.97 - $4.99

Video

14 Colors

Z-Man Trick Shotz

$3.97 - $5.49

4.6

Video

4 Colors

Z-Man Trout Trick 6pk

Video

7 Colors

Zoom Tiny Fluke 20pk

8 Colors

Zoom Winged Fluke

3.1

3 Brothers Baits Winged Needle Shad 6pk

4 Colors

Angler's Choice MinR 2.0 10pk

$3.97$6.59*

2 Colors

Bambuie Bear Injectable Bogey Soft Bait

$3.00 - $4.97

Video

5 Colors

Clearance -25%

BassMooch Shimmy Shad 4.0" 6pk

$5.97$7.99*

Video

2 Colors

Clearance -68%

Crock-O-Gator Slide Shad 6pk

$2.00$6.29*

Evergreen International Bassenemy Stick

$2.97

3 Colors

Evergreen International Last Ace 75

$9.27

4 Colors

Fish or Die Dagger 8pk

$3.00

6 Colors